Star Media Products

MultiTrak

MultiTrak is a flexible reporting tool included with basic StarTrak service. One report can contain many pieces of data set up in sections. Some of the many features include: standard and custom measurement periods, exclusion periods, increments, dayparts, programs, indicator and type code filtering, custom program combinations, grosses, crosstabs, ranking, and more! All building block demos are included in the report while estimates and demos are selected after the report is run. If you forgot a demo you simply select it and output the report again – there is no need to re-run the report. Many flexible report formats are also included.

StarEstimator

StarEstimator is a robust tool box and database system for estimates. Create estimates for programming research, advertising sales, stewardship, and more in one centralized location. The StarEstimator accesses the StarTrak database for users to set up ratings profiles for their estimates. Features Include:

  • Household and building block demographics roll up to report level demographics
  • Adjustments
  • Factoring
  • Summary Levels (dayparts, rotations, grosses, etc.)
  • Multiple data streams
  • Exports to Sales Systems for big industry players
  • Custom features can be added to the base system

StarPost System

The power of the StarTrak database is used to match delivery with spot and contract information. Our industry standard posting reports include all standard posting methodologies plus minute by minute, market break, average commercial minute, and more.

WARP

For the researcher on the go, WARP provides instant access to ratings data from your PC, phone, or tablet. Daily reports and simple charts are configured for a quick view of the day’s data. WARP is also perfect for users outside of research to look up ratings in pre-defined formats. SSO (single sign-on) technology lets your users easily access the data using their internal company login credentials.


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