Our Products and Services
For more than 35 years, Star Media has helped networks transform audience measurement data into actionable insights. Our products and services improve efficiency, ensure data accuracy, and support better business decisions.
Star Media processes daily data from Nielsen, Comscore, VideoAmp, and iSpot.
MultiTrak TNG
Flexible audience ratings analysis built around your research needs. MultiTrak TNG supports multiple industry currencies and measurement sources, with reporting for rankings, trends, comparisons, averages, crosstabs, grids, and more. Customizable selections and output formats let users tailor reports to their specific research needs and workflows.
StarEstimator
Create consistent, data-driven audience estimates for planning, ad sales, and programming research. StarEstimator uses historical ratings data to establish performance expectations, while giving users the flexibility to adjust estimates based on current programming, market conditions, or other business considerations. Built-in integrations support downstream media sales and stewardship workflows.
StarPost System
Measure campaign delivery and streamline post-buy reporting. StarPost combines ratings, commercial occurrence, and contract data to evaluate performance across traditional and alternate currencies and support client-ready posting workflows. An industry-accepted solution trusted by broadcasters and media organizations for nearly 20 years.
StarTrak Web
A user-friendly, browser-based reporting platform for quick insights and on-the-go access to ratings and programming data. Designed for users of all skill levels, StarTrak Web requires nothing to install and provides fast, flexible access from desktop or mobile devices.
Data Processing
Star Media processes hundreds of audience measurement files each week from leading industry providers, as well as custom data files tailored to client needs. Each file is run through our internal QA and validation processes, and we capture provider reissues and reprocessed data to help ensure client databases remain accurate, complete, and up to date.
Data Exports
Deliver accurate ratings data directly into the systems your business depends on. We create automated feeds for sales, stewardship, reporting, and other internal workflows as new data becomes available, with refreshed export files generated when source data changes to ensure all connected systems remain correct and up to date.
Custom Reports
Custom reporting has long been a Star Media specialty. We build automated reports around your unique workflows and requirements, reducing manual effort and delivering consistent, repeatable output tailored to your organization.
Custom Tracking Systems
Build specialized research tools when standard reporting is not enough. We develop custom databases and applications for tracking programming, sports, movies, original series, schedules, audience performance, and other network-specific requirements.
What Our Clients Say
Ready to streamline your media research?
Talk to the team that has processed national ratings data since 1988.
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