MultiTrak is a flexible reporting tool included with basic StarTrak service. One report can contain many pieces of data set up in sections. Some of the many features include: standard and custom measurement periods, exclusion periods, increments, dayparts, programs, indicator and type code filtering, custom program combinations, grosses, crosstabs, ranking, and more! All building block demos are included in the report while estimates and demos are selected after the report is run. If you forgot a demo you simply select it and output the report again – there is no need to re-run the report. Many flexible report formats are also included.
StarEstimator is a comprehensive estimation and planning platform for programming research, advertising sales, and stewardship. Create and manage estimates in one centralized location. The StarEstimator accesses the StarTrak database for users to set up ratings profiles for their estimates. Features Include:
The power of the StarTrak database is used to match delivery with spot and contract information. StarPost provides flexible post-buy reporting with support for standard posting methodologies, alternate-currency analysis, minute-by-minute reporting, market break analysis, average commercial minute reporting, and more.
StarTrak Web is our browser-based reporting platform — for the researcher on the go, it provides instant access to ratings data from your PC, phone, or tablet, with nothing to install. Daily reports and simple charts are configured for a quick view of the day’s data. It is also perfect for users outside of research to look up ratings in pre-defined formats. SSO (single sign-on) technology lets your users easily access the data using their internal company login credentials.